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Long before the Internet became popular advertising medium, business owners would find ways to make their brands known to their customers. Business owners printed out posters and brochures to give out to their customers on the street. They printed their ads on newspapers and magazines with no inkling as to how many people saw the ad. Some business owners went to great lengths to join conventions, shook hands with potential business partners and exchanged business cards, and even introduced their products and services to their clients on their own. This was the way business owners made their brand get recognized locally and on a global scale was to get quotes for their web design products.
When television commercials were made more affordable, business owners were able to display their products and services for a fixed price. This enabled them to reach out to people who were more intent on watching television than buying a newspaper or go around town and looking at posters. TV and radio commercials are not to be discredited as they are still capable of reaching out to people who don’t have access to Internet. Commercials are only limited by the number of times they are displayed within a 24 hour period and there’s no consistency or guarantee that people will see the commercial. You can pay for a 2 minute commercial to run 5x a day and there still won’t be a guarantee that people will see it on television or hear about it on the radio. This is the biggest disadvantage for traditional advertising.
Business owners now have the power of the Internet, which enables them to reach out to billions of customers from all over the world without paying a lot of money. If done right, you can market your business for $100 a year, and this is no exaggeration. Websites and blogs are being utilized by small and big businesses for brand recognition purposes. Big businesses, entrepreneurs, and even non-commercial organizations are getting a website and all because they want to reach out to the world.
Where are we getting at? The Internet is a smorgasbord of potential customers, according to some of these interesting statistics from numerous studies done by research groups.
As of 2013, Facebook has 500 million registered unique users. Twitter has 250 million registered unique users, and Pinterest has around 200 million registered unique users.
Every minute, there are 2,000,000 searches being done on Google. This would bring you to a total of 120,000,000 searches every hour.
Amazon generates close to $90,000 worth of sales every minute. That’s $5,400,000 worth of sales every hour.
If you want to get a slice of those numbers, you have to have a website for your business. If you can get at least 0.05% of the Google searches, that’s still 10,000 people who could become your potential clients. For social media sites like Facebook, 0.05% of the 500 million is 25 million people who could be interested in your business. A fraction of the fraction is still very impressive.
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There are still some business owners out there who are reluctant to get a website for their business because they believe in the following misconceptions:
Websites need a specialist to run and maintain – This is true, but you don’t need them 24 hours a day and 7 days a week. You can hire a web designer or developer to create your website and they will also be part of the maintenance, but it doesn’t mean that they will become part of your company’s payroll. Rather, you are paying for their services.
Websites cost a lot of money to run and maintain – This is not true. You will only need to shell out thousands of dollars to create a website from scratch but the latest technology available in web design allows non-tech savvy users to create websites with just a few clicks of a button (Fantastico).
Without the internet, a website is as good as nothing – This is true, but just because you don’t have Internet where you work doesn’t mean that your website is offline. Your website is hosted in a server located miles away from you and the uptime of your website runs at 24 hours a day and 7 days a week, unless your website’s servers are burned to the ground.
But business owners who’ve developed their website, whether they paid someone else to do or they made it on their own, have found some form of success because websites work their wonders.
When is the right time to invest in a website? Get your free web design quotes by clicking on the button below.
Business owners can sit down and argue the facts about not having a website, but the benefits of having a website far outweigh the penalty of not having a website.
First and foremost, a website can open doors to billions of potential customers from all corners of the world for your business. Remember the 2 million searches done on Google every minute? These people are looking for information and that information could be your business. Supposing your business is a local deli that sells beef bacon and pork ribs. Out of the 2 million people that search for something on Google, one of them is probably looking for beef bacon and/or pork ribs. Someone else could be looking for beef bacon only while there’s another one that’s looking for pork ribs only. Within a minute, you have 3 people looking for your business on the Internet. They don’t know you exist, but they know that there’s a business that sells what they’re looking for. What if your business belongs to a more generic niche, like pharmaceuticals? You can imagine just how many people are looking for diet pills and cheap medication online.
Second, your website can be updated in terms of content and design. If you are using a content-management system, or a blog so to speak, you can easily post content relevant to your business with a few clicks of a button. Why is it important to maintain content? People on the Internet are prone to hang around one site if they know that they can rely on the information they find there. For example, you have WebMD.com as your medical dictionary. You can have eBay or Amazon as your online shopping centres. The fact of the matter is that people will stick by your website if they find interesting and relevant content. Pretend you are a business owner of the deli shop mentioned above. You have a blog that showcases pictures of your products and their price tags. All of these are good, but what if you were able to share something to your online customers that would make them come back to your website? You can post content that would involve recipes on how to create the perfect beef bacon breakfast or the best way to grill their pork ribs. Remember, the Internet is your information superhighway and you need to deliver information to your clients.
Do you think you’ll need to spend a lot of money for a blog? Why not get a free web design quote from us? Find out how much it costs to set up your website.
Third, your website is always around 24 hours a day and 7 days a week. Unlike newspaper ads and TV commercials, people will be able to go back to your website to retrieve more information. Did your customers forget where your business was located? They can log on back to your site and get the address. Do they need to ask you something at 11PM at night? No sweat! They can send you an email via your website’s contact information.
Fourth, the website can serve as an interactive tool that will let you get in touch with potential customers at the comforts of your own home. There’s no need for face-time, unless you are meeting with them at your office. Your customers will be able to make use of your contact information and get in touch with you. You will be able to address their concerns the moment you check your business’ email. This is what customer service is all about and your potential customers or clients will love you for it.
Assuming that you now have your website up and running and it has everything you need for your customers to know about, like what your company is and contact information. You can also throw in some relevant content if you have a blog. For the sake of this strategy, let’s assume that you have a blog and you have 10 articles about your business. What can you do to maximize this new marketing toy of yours?
Optimize your blog – Search engine optimization is a feature that you can take advantage of if you want to get your blog to be crawled by the spiders of various search engines. SEO is a great way to do just that. It involves a lot of techniques and processes that will help you rank your website on the first page of Google or any major search engine. You will need to get in touch with a professional SEO consultant or expert to uncover the true power of SEO.
Build content – No matter how you do it, you need to build content for your website. if people on the Internet like what they see on a website, they will come back to it, as mentioned earlier. Websites like 9Gag and IMGUR are known for providing humour and other interesting content, and they are known for having millions of followers online. Your business may not translate to humour, but you can still have followers for your business if you post something interesting. What if your blog is about your deli shop? You can post content like recipes to help maximize your customer’s experience with your food. If you don’t want to write content, you can also create videos about your products. You can create a video demonstrating the right way to marinate your special pork ribs. You can create videos about testimonies from your customers that enjoy your food. The sky is the limit when it comes to content.
Get syndicated – You won’t be able to get more traffic if you rely on search engines alone. You need to syndicate your blog to social media sites like Facebook and Twitter. Both of these sites have their own follower base that you can take advantage of. Why not create a Facebook page and Twitter account for your business? this is what is referred to as syndication. You are linking your blog to both of your social media sites so the moment you update something from your blog, it automatically updates both your Facebook and Twitter account. for example, if you just posted a recipe on beef bacon and mushroom soup, your Facebook and Twitter account will also post an update that you posted something on your blog. You are maximizing your website’s potential traffic because you are not only going after the people looking for you via the search engine, but you are also going after people that frequent social media sites?
Do you have an existing website but want to make it look good? Ask us for a free website design quote now.
Build a follower base – This is more of a product after building interesting content. When you have a follower base, they will do most of the job for you because they will share your content over the Internet and in their personal social media accounts. They will share the content they found on your website because they like it and they believe that your information can help others too. Why not try making a blog from Blogger or WordPress and see just how powerful they are.
Are you still having doubts about having a website? Simply click on our simple website quote form to get started. We will ask you just a few simple questions, and then get back to you with a custom quote within only 1 hour.
It’s hard to be the small guy in a big business world. I own a local bookstore and I get trampled by the bigger bookstores, but when I launched my website, I was able to sell my books online. I even had some people ask me for a catalogue of rare books, to which I have in stock.